Inside a small shop, a man worked hard his whole life crafting the tiniest things. It was his passion. Not only did he create something beautiful, even functional, but he did it again and again. Each creation was completely unique.

His was a true craft-a labor of love. He spent endless hours at his small workbench creating works of mechanical art. From the tiniest pieces of gears and springs, he painstakingly assembled the finest timepieces. They were as beautiful and unique as they were accurate. Every single moving part was put together with such precision that they worked perfectly.

And nobody ever saw this part of his craft. That’s because the moving parts are all so neatly tucked away that we don’t need to see them. He created masterpieces. Each one had an interface-the part that we interact with. You don’t need to see the craftsmanship behind the interface, but you see it represented in the perfect functionality of the timepiece and the artful craftsmanship of the entire piece.